Bio-active superfoods
Shop by hair goals
Our 10 unique shampoos and conditioners have a healthy blend of natural ingredients. Like a superfood smoothie for your hair. Want something specific? Filter by what you love.
Shop by hair goals
Our 10 unique shampoos and conditioners have a healthy blend of natural ingredients. Like a superfood smoothie for your hair. Want something specific? Filter by what you love.
Cold-press method
Instead of cooking the goodness out of our formulas like traditional shampoos, we cold-press.
Cold-pressing is an age-old method that favours quality and craftsmanship, while using less water, less energy and creating next to no waste.
The cold-press method preserves the integrity and potency of active ingredients, and locks in antioxidants and enzymes to create a highly nourishing bar, rich in vitamins and minerals.
The result? A bar that's as kind to the planet as it is to your scalp.
Bar colour variations
We have a strict no artificial dyes or synthetic colourants promise. The colours of our shampoo bars are from the natural ingredients inside them. Only. That means no two bars will ever look exactly the same. These normal variations are a reminder that your bar is crafted from nothing but nature.
The UAE is one of the harshest environments for your hair
Extreme heat
Hard water
High humidity
Dryness
We developed a product that gives strength and shine, no matter the hair or the weather.
If it can work here, it can work anywhere.