Privacy policy

Last updated: January 2026

This Privacy Policy describes how SMPLY FZCO, acting as data controller (“we”, “us”, “our”), collects, uses, and shares your personal information when you visit or make a purchase from www.smply.co (the “Site”).

SMPLY FZCO is registered in the United Arab Emirates as a Free Zone company with limited liability under the laws of the Dubai Integrated Economic Zones Authority (DIEZA) under registration No. DSO-FZCO-27044, License No. 28951, with its registered office located at Dubai Silicon Oasis

For privacy-related inquiries or requests, contact us at privacy@smply.co. We may require verification of your identity and will respond within applicable legal timeframes.

1. Information We Collect

We collect personal information you provide directly to us, including but not limited to full name, email address, phone number, shipping and billing address, account registration details (where applicable), order history, payment confirmation details (excluding full card numbers), and customer support communications.

We also automatically collect information such as IP address, browser type, device information, approximate location data, pages viewed, referring URLs, and interactions through cookies, pixels, and similar technologies.

Certain information is required to process your orders and provide our services. Other information is optional or collected for analytics, marketing, or improvement purposes.

2. Legal Basis for Processing

We process legal data based on one or more of the following legal grounds, (as applicable) performance of a contract (including processing and delivering orders), compliance with legal obligations, legitimate business interests such as improving our services, preventing fraud, and securing our systems, and finally, your consent where required by law (including for marketing communications and non-essential cookies).

3. How We Use Your Information

We use your information to process orders, deliver products, communicate with you regarding your orders or inquiries, provide customer support, send transactional communications, send marketing communications where permitted or where you have consented, improve our services and user experience, analyze performance and customer behavior, and prevent fraud, misuse, and security incidents.

We do not use your personal information for solely automated decision-making that produces a legal or similar significant effect.

4. Payments

All payments made on our Site are securely processed through Stripe, a third-party payment gateway/processor, in conjunction with Shopify.

SMPLY FZCO does not store, process, or have access to your full credit or debit card details. Stripe processes payment data in accordance with PCI DSS (Payment Card Industry Data Security Standard) standards and its own privacy policy.

5. Marketing, Advertising & Analytics

We work with third-party partners, including social media platforms, Google services, programmatic advertising platforms and DSPs, and e-commerce aggregators such as Amazon and Noon.

These partners may use cookies, pixels, and similar tracking technologies to measure, analyze, and optimize advertising performance, subject to applicable consent requirements.

You may withdraw your consent to marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.

6. Cookies & Tracking

We use cookies and similar technologies to enable site functionality, analyze traffic and usage patterns, and personalize content and advertising.

Cookies may be categorized as strictly necessary, analytics, or marketing cookies. You may manage or disable cookies through your browser settings, or any cookie consent tools made available on the Site.

7. Fulfillment & Third Parties

We share necessary information on a need-to-know basis with trusted service providers including Shippa (fulfillment and delivery), Shopify, HubSpot, advertising partners, and aggregators strictly to perform their services on our behalf.

All such service providers are contractually bound by confidentiality and data protection obligations. We may also disclose personal information where required by applicable law, court order, or regulatory authority.

8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, or comply with legal or regulatory obligations, or resolve disputes and enforce agreements.

When data is no longer required, it is securely deleted or anonymized.

9. International Data Transfers

Your personal information may be transferred to and processed in jurisdictions outside the UAE due to the location of third-party service providers. Appropriate safeguards are applied where required, including standard contractual clauses and equivalent protection mechanisms.

10. Your Rights

Depending on your location and applicable law, you may  have the right to access your personal information, request correction, deletion, updating, or restriction of your personal information, or opt out of marketing communications.

11. Children’s Privacy

Our Site is not intended for individuals under the age of 16, and we do not knowingly collect personal information from children.

12. Policy Updates

We may revise or update this Privacy Policy periodically, without prior notification to you, to reflect changes in the law, technology, or other initiatives. Updates will be posted on this page. Material changes will be communicated through the Site or other appropriate means.

13. Security

We maintain administrative, technical, and physical safeguards for this website to safeguard against unauthorized disclosure, use, alteration, or destruction of personal information.

14. Contact

For questions, complaints, or requests, contact privacy@smply.co.